BioWare Points Sale? (UK/Europe)

According to user posts at Rock Paper Shotgun, BioWare has sneakily discounted their 1200 BioWare Points package to £4.33, which is usually the cost of 560 BioWare Points. However, you cannot simply buy the 1200 points directly from the interface, you have to initiate a purchase for DLC from the official BioWare DLC pages, and then you'll be offered the option of buying the discounted 1200 points. Thanks to JamesG for the heads up, and Bonim28 for the tip!