Electronic Arts is holding a Winter Sale today, January 20, only until 4pm PST, with most of their inventory - both physical and digital - on sale for 50% off. You have to use this coupon link specifically in order to activate the discount.
This is an excellent opportunity to pick up physical copies of titles like Dragon Age: Ultimate Edition, Mass Effect 2 cheaply. Notable sales include...
Dragon Age: Origins Ultimate Edition (PC) - $19.97
Dragon Age: Origins Ultimate Edition (XBox and PS3) - $24.97
Mass Effect 2 (PC and XBox) - $9.97
Mass Effect: Pinnacle Station DLC (PC) - $2.50
Excluded from the sale are new releases like Mass Effect 2 for the PS3, preorders, and game/currency cards. Prices for U.S. and Canada only. EA charges tax in these states. Free standard shipping in the U.S. only.
Thanks to ltgeneralkasty and forceflow2 at SlickDeals for the heads up.